Inagro – AI-Driven Personalized Email Automation

Inagro revolutionized its email marketing with AI-driven automation, delivering hyper-personalized content to 7,000+ recipients with no manual input. AI-powered segmentation in Mautic ensured relevant articles were selected based on user preferences, while automated campaign generation in Drupal streamlined email distribution. Real-time analytics provided actionable insights, making the system both scalable and efficient.

Challenge

Inagro needed a fully automated, hyper-personalized email system that required minimal manual input while delivering relevant content to diverse users.

AI-Powered Solution

Automated Content Personalization: AI-driven segmentation in Mautic dynamically selects articles based on user preferences.
Intelligent Campaign Automation: Drupal automatically generates campaigns in Mautic, triggering personalized emails without manual effort.
Real-Time Behavioral Insights: AI-powered analytics provide detailed reports on email engagement, including bounce rates, open times, and user interactions.

Impact

Fully autonomous weekly newsletters with zero manual effort.
7,000+ recipients receive AI-personalized content tailored to their interests.
Scalable and flexible marketing automation with open-source integrations.

About the Client

Inagro is a Belgian research and advisory organization supporting the agricultural sector. Through scientific research and innovation, they provide practical knowledge to farmers and agribusinesses, ensuring sustainable and efficient farming practices.

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