Challenge
Inagro needed a fully automated, hyper-personalized email system that required minimal manual input while delivering relevant content to diverse users.
AI-Powered Solution
- Automated Content Personalization: AI-driven segmentation in Mautic dynamically selects articles based on user preferences.
- Intelligent Campaign Automation: Drupal automatically generates campaigns in Mautic, triggering personalized emails without manual effort.
- Real-Time Behavioral Insights: AI-powered analytics provide detailed reports on email engagement, including bounce rates, open times, and user interactions.
Impact
- Fully autonomous weekly newsletters with zero manual effort.
- 7,000+ recipients receive AI-personalized content tailored to their interests.
- Scalable and flexible marketing automation with open-source integrations.
About the Client
Inagro is a Belgian research and advisory organization supporting the agricultural sector. Through scientific research and innovation, they provide practical knowledge to farmers and agribusinesses, ensuring sustainable and efficient farming practices.