Introduction
We stand at the dawn of a new era in the digital world—one where Artificial Intelligence (AI) is no longer a “nice-to-have” but an essential catalyst for faster innovation and deeper personalization. At the same time, Digital Experience Platforms (DXP) and composable stacks are changing how businesses design, build, and maintain their customer-facing systems. The question on everyone’s mind is this: How do AI, DXP, and composable approaches work together, and what does that mean for the future of Drupal and digital experiences in general?
In this thought-leadership article, we’ll explore why the synergy between AI-driven DXP and composable architectures marks the next major shift in our industry—and how Drupal can play an indispensable role in this transformation.
The power of AI in a digital ecosystem
Over the last few years, AI has gone from an interesting side project to a critical component in modern digital strategies. Agentic frameworks have demonstrated how AI can automate repetitive tasks, predict user behavior, and deliver highly personalized content at scale.
Faster and More Personalized Experiences
Real-time segmentation and content targeting: AI models can analyze user interactions on the fly, matching each visitor with content or offers that resonate with their profile and behavior.
A/B/n testing becomes AI-driven: Instead of manual testing, AI can continuously refine and adapt site layouts, user flows, and messaging based on live data.
Adaptive user journeys: Imagine adjusting not just text and images but also site navigation and calls-to-action in real time, depending on the user’s context.
Automation of Manual Tasks
DevOps: From automated performance monitoring to predictive scaling, AI streamlines how sites are hosted, tested, and deployed.
Content Production: AI-based generative tools can assist copywriters by producing first drafts, translations, or creative concepts—significantly accelerating content creation cycles.
Data-Driven Decision Making
Predictive analytics: Data is no longer just historical. AI algorithms can predict which campaigns will generate more ROI, which products will trend, and how user behavior might change in certain scenarios.
Smarter personalization: AI’s ability to gather and interpret large amounts of data ensures personalized experiences for each visitor, boosting engagement and conversions.
Learn More: Check out our Dropsolid AI overview to see how we integrate AI across different layers of the digital experience.
DXP and composable: two sides of the same coin?
While AI supercharges how we build digital experiences, DXPs and composable stacks define the architecture behind those experiences.
Digital Experience Platform (DXP)
Integrated features: A DXP typically unifies content management, analytics, personalization, and marketing automation, making it easier to offer cohesive user experiences across channels (web, mobile, IoT, etc.).
Faster time-to-market: Because core features come bundled, teams can roll out robust digital experiences without gluing multiple services together from scratch.
Drupal at the core: When the DXP is built around an open-source CMS like Drupal, you gain flexibility along with enterprise-grade features.
Composable Stack
Pick the best tools: A composable approach means you select a “best-of-breed” tool for each capability—CMS, analytics, personalization, e-commerce—and integrate them to form your own custom ecosystem.
Maximum freedom: If you have unique needs or prefer swapping tools whenever a better solution arrives, composable offers the highest degree of freedom.
Higher integration overhead: However, it can be more complex to manage multiple vendors, keep integrations updated, and ensure consistent user experiences.
Open DXP: Marrying the Two Approaches
Flexible yet unified: An Open DXP (often centered on Drupal) provides out-of-the-box integration for AI, personalization, and marketing automation—and the freedom to swap components if needed.
Accelerated innovation: Because you start with an integrated baseline, you can deliver quickly while retaining composability for future changes.
Related Reading: What Is Composable? (Gartner) – a quick overview of composable business principles.
The symbiosis of AI and composable in one DXP
At Dropsolid, we believe AI is the “intelligent glue” that helps unify composable stacks into truly interactive, data-driven experiences. Instead of manually wiring dozens of “best-of-breed” solutions, AI can help:
Orchestrate Data and Workflows
Automated APIs: AI-based connectors can map data from one tool to another, drastically reducing the complexity of integration.
Adaptive interfaces: The interface between different stack components can evolve automatically, optimizing for performance and user behavior.
Streamline the Learning Curve
Low-code/no-code: AI solutions can offer guided setups or even automatic configurations, letting marketers and content creators build new features without waiting on a large dev team.
Smart recommendations: As the platform “learns,” it can suggest specific modules or recipes within the DXP to meet the business requirements.
Deliver Immediate Business Value
Faster rollouts: With composable + AI, organizations can deploy new campaigns or microsites in days, not weeks.
Advanced personalization: AI tailors user journeys at scale, giving mid-size teams the power of enterprise-level marketing automation.
Read More: Check out our piece on “Open DXP with AI,” explaining how an AI layer fosters smart orchestration across composable services.
New investments in drupal and AI: A positive trajectory
One of the best outcomes of this AI+DXP synergy is renewed investment in Drupal:
Growing Ecosystem: Organizations realize Drupal is ideally suited for both composable and DXP models. Its modular architecture and vibrant community make integrating AI comparatively straightforward.
Funding and Startups: We see new startups, expansions, and community-led initiatives around Drupal-specific AI modules, further fueling adoption and innovation.
Enterprise Adoption: Mid-sized businesses and large enterprises alike find that Drupal-based DXPs scale with them, providing advanced features without locking them into proprietary stacks.
All this leads to a virtuous cycle—the more Drupal innovates in AI and DXP, the more businesses adopt it, bringing additional investments and a stronger global community.
Intermezzo: the business case — composable stack vs. AI-driven DXP
To illustrate why AI-driven DXP is often so compelling, here’s a simplified table contrasting a purely composable approach (piecing together individual tools) with an integrated AI-driven DXP like Dropsolid Experihttp://dropsolid.ioence Cloud:
| Metric | Composable Stack | AI-Driven DXP |
|---|---|---|
| Time to Market | Potentially long; each new integration must be coded, tested, and managed. | Rapid; main components + AI are pre-integrated, so new features deploy fast. |
| Operational Efficiency | Depends on dev resources to maintain multiple systems. | High; AI automates repetitive tasks, unifies updates in one platform. |
| Personalization | Possible, but requires custom integration with specialized tools. | Built-in AI personalization & analytics for real-time user segmentation. |
| Technical Debt | Risk of “tool sprawl”—each vendor has separate roadmaps, licensing, and updates. | Centralized approach lowers integration debt; AI helps maintain consistency. |
| ROI & Scalability | ROI depends on how well each tool is integrated. Scaling can be complex. | Generally higher; single platform is easier to scale, AI can dynamically optimize performance. |
Read more on this on Dropsolid.io: https://dropsolid.io/knowledge-hub/why-open-dxp-ai-best-both-worlds-bet…
Why drupal is perfect for the AI-Era
Why do we at Dropsolid (and many others) keep pointing to Drupal as the ideal candidate for an AI-driven Open DXP?
Open Source, Open Standards
Community Innovation: Thousands of contributors worldwide work on Drupal modules, security, and features. This fosters rapid iteration and ensures Drupal won’t stagnate.
Integration-Friendly: Drupal’s robust API-first architecture makes it straightforward to plug into AI services, personalizations solutions like Mautic, or any third-party analytics tool.
Flexible Data Model
Complex data handling: Drupal excels at handling complex structures (fields, entities, taxonomies)—a perfect foundation for AI algorithms that thrive on structured data.
Scalability: From a small editorial site to a giant multi-language, multi-country enterprise platform, Drupal scales as needed.
Recipe for hybrid success
Composable + all-in-one: Combine Drupal with whatever specialized tools you want. But you can also deliver a near-out-of-the-box DXP for clients that need it fast.
Conclusion: Embrace AI, DXP, and composable — together
Far from being opposites, AI, DXP, and composable stacks dovetail perfectly. AI takes care of real-time insight, automation, and user engagement; DXP provides a coherent user experience layer; composable ensures you’re never locked into a single approach.
For organizations watching the digital horizon, now is the time to invest in AI-driven DXP solutions—especially ones leveraging Drupal as a strong, open foundation.
At Dropsolid, we’ve experienced firsthand how an AI-infused Open DXP can unify marketing, content, and technology teams around a single, powerful platform that’s flexible enough to evolve with your business. If you’re eager to explore how AI and Open DXP can shape your strategy—whether you currently rely on a fully composable stack or a traditional setup—we’d love to talk.
Let’s collaborate and make the digital future not just faster and more efficient, but also more engaging for everyone.
Our end vision is to give back to the community by implementing AI into project like Drupal and Mautic. AI will make it possible to bring tools like Drupal, Mautic and open DXP to SME's that need to comply to regulation as well. And AI will allow small teams at these organisations as well as in small agencies to do great things at.
Finally open DXP will become more accessible for everyone.
Read more:
Learn more about how teams at Agencies, IT-service providers and any digital team in general work with DXPs in AI times: https://dropsolid.com/en/knowledge-hub/how-ai-will-transform-agencies-and-it-serivces
Understand how open DXPs with AI are transforming the way we work: https://dropsolid.io/knowledge-hub/why-open-dxp-ai-best-both-worlds-bet…
Come meet Dropsolid at Supernova, we'll be pitching to investors and customers at the Google booth: https://supernovafest.eu/en/meet-the-portfolio/google-cloud
