Campaign Craft

Run privacy-safe campaigns

Higher completion. More relevant journeys. One-tool personalised outbound orchestration. Build on Mautic and the Customer Data Platform. AI handles segmentation, content variant production, send-time optimisation, and journey orchestration. Personalisation runs on first-party data only. Everything stays in the EU.

dashboard ui for campaign craft large visual
The problem

Your marketing team still briefs agencies

Preferences live in different systems. Campaigns stay generic and late. The marketing playbook your team was trained on assumes third-party cookies, US-hosted ad tech, and surveillance-grade data collection. None of that survives in EU regulated sectors. Yet your team is still asked to personalise, segment, and convert at the same rate.

The outcome

More relevant journeys with one tool.

Higher open and click rates. Significantly reduced campaign launch time. Fewer agency and IT dependencies. All on EU infrastructure.

Campaign setup time −50–70%

Your marketing team stays in control of the campaigns. They build them themselves.

Personalised emails from connected data

You have control over the data you use.

Fewer agency / IT dependencies

Which cuts costs and time.

How it works

  1. Segment

    AI builds dynamic segments from first-party behaviour captured by the CDP.
  2. Craft

    AI produces content variants (subject lines, bodies, CTAs) for testing.
  3. Send

    Send-time optimisation picks the right moment per recipient.
  4. Personalise

    On-site personalisation tailors landing pages and email bodies to the recipient's CDP profile.

See Campaign Craft live on your marketing stack

Why Dropsolid AI
  • Sovereign by design

    EU data residency by default. Your data does not leave the EEA without contractual GDPR safeguards. Sovereign self-hosted models available on AI Enterprise.
  • ISO27001 certified

    Dropsolid NV / Dropsolid AI NV, registration 30050644 ISMS22. Independently audited.
  • Open by foundation

    Drupal, Mautic, Apache Unomi. Open-source codebase. Auditable. Portable. No vendor lock-in by design.
  • Drupal at the highest tier

    Drupal Diamond Partner. Founding member of the Drupal AI initiative. The Drupal expertise that underpins our AI work.