Scaling a global brand through digital
Soudal is one of the world's leading independent manufacturers of sealants, adhesives and polyurethane foams, a global B2B and consumer brand operating across 130+ countries with over 12,000 product variations, trusted by professionals and DIY customers alike.
The Case
Challenge
Expose the right product information to 20+ countries, 20+ languages, and 12,000+ product variations.
Solution
A powerful platform that supports the needs of multiple markets, with each having its own domain with multiple languages and multiple audiences.
Result
An award-winning website for multiple target groups obtaining 4× the organic traffic through strong performance and search optimisations.
One digital platform that scales
One digital platform that scales
Dropsolid built a multi-market, multi-language, multi-audience platform for Soudal. Integrating SAP and PIM/PDS systems to automate product data syndication across 12,000+ variations, eliminating manual effort and enabling true data reuse at scale.
The result: 20+ countries, 10+ languages, 100,000+ monthly sessions and global reach that extends even behind the Great Wall of China. Three months after launch, organic traffic grew 400%, earning Soudal "B2B Website of the Year" at the 2019 Feweb Excellence Awards.
